The Platform
Two pillars. One outcome: 100% sell-through.
FreshScale AI combines real-time demand forecasting with dynamic in-aisle pricing to eliminate produce shrinkage at its source.
01Pillar One
Predictive Procurement
Machine learning models ingest thousands of real-time variables to forecast demand at the SKU and store level — so you order the right product, in the right quantity, at the right time.
1
Market Dynamics. Live prices, wholesale availability, competitor moves
2
Environmental Data. Weather, temperature, precipitation, seasonality
3
Consumer Behavior. Demographics, holidays, pay-day effect, macro indicators
02Pillar Two
Dynamic Pricing
When inventory approaches its expiration window, FreshScale calculates the exact discount needed to guarantee sell-through — and pushes it live to your Electronic Shelf Labels.
1
Inventory nears expiry
2
AI calculates optimal discount
3
ESL pushes new price in real-time
4
100% sell-through achieved
Market Opportunity
A $13 trillion category, ready for reinvention.
Independent and mid-market grocers lose billions to shrink every year. FreshScale turns that loss into recovered margin, one store at a time.
45K
US grocery stores
$1.6T
US annual sales
1M+
Global stores
$13T
Global sales